What Exactly Are Mall Goths?
Picture this: it's the late '90s, and you're wandering through a Los Angeles mall. You see a group of teenagers dressed in black, sporting band tees, combat boots, and heavy eyeliner. They're not your typical goths—they're mall goths. These kids weren't just about the music or the culture; they were about the vibe, the look, and the community. They embraced the dark aesthetic but added their own twist, creating a subculture that was as unique as it was misunderstood.
Understanding the Mall Goth Phenomenon
The mall goth movement wasn't just about wearing dark clothes; it was a response to the mainstream trends of the time. In a world where nu metal, industrial metal, and emo were king, mall goths found their place. They weren't necessarily die-hard fans of gothic rock, but they were drawn to the dramatic, edgy style that came with it. This subculture became a haven for teenagers who wanted to express themselves without conforming to traditional goth expectations.
It's worth noting that mall goth originated as a term of derision, used to describe those who dressed goth for fashion rather than cultural authenticity. Over time, however, it evolved into its own distinct identity, complete with its own music preferences, social circles, and even a sense of humor. It was less about being a "true goth" and more about embracing what felt right for them.
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Where Did Mall Goths Come From?
The roots of mall goth can be traced back to the late '90s and early 2000s, a time when Hot Topic stores were the epicenter of alternative fashion. For many teenagers, these stores were a gateway to discovering new bands, styles, and subcultures. The mall became a social hub where kids could gather, shop, and bond over their shared love of the dark and dramatic.
One of the defining features of mall goth was its inclusivity. While traditional goth culture sometimes had a reputation for exclusivity, mall goth welcomed everyone, regardless of their background or level of commitment to the subculture. This diversity allowed mall goths to express themselves in ways that resonated with their personal preferences while still maintaining a sense of community.
Visigoths vs. Mall Goths: A Battle of the Ages
Now, here's where things get interesting. Imagine a world where the ancient Visigoths, known for sacking Rome, time-traveled to 1996 Los Angeles and found themselves battling mall goths for control of the mall. It's a surreal concept, but it's the premise of "Mall Goths," a tabletop RPG and dating sim created by Lucian Kahn. This game brings together two very different kinds of goths: the historical warriors and the modern-day fashionistas.
Both groups have their own unique take on what it means to be "goth." The Visigoths were about conquest and survival, while the mall goths were about self-expression and identity. But one thing they had in common? A lot of bisexuals. This aspect of the subculture highlights its openness and acceptance, making it a welcoming space for people of all orientations.
How to Rock the Mall Goth Look
So, you want to channel your inner mall goth? Here's the lowdown on how to do it right. Start with the basics: band tees, jeans, and combat boots. Add some accessories like chokers, bracelets, and skull jewelry to complete the look. Don't forget the makeup—dark eyeliner, smoky eyes, and bold lips are essential for that dramatic aesthetic.
But it's not just about the clothes. Mall goth is about attitude, too. It's about embracing your individuality while still feeling connected to a larger community. Whether you're listening to Marilyn Manson or cranking up some nu metal, the key is to stay true to yourself and have fun with it.
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The Evolution of Mall Goth
As the years went by, the mall goth subculture began to fade. By 2006, many mall goths had moved on to other interests, and Hot Topic stores shifted their focus to emo and hipster styles. However, the legacy of mall goth lives on. Today, there's a resurgence of interest in the subculture, thanks in part to platforms like TikTok, where younger generations are discovering and embracing this unique style.
One of the most exciting developments is the increased racial diversity within the mall goth community. In the early 2000s, the subculture was predominantly made up of suburban white teens, but now it's much more inclusive. As Aaron Philip, a black trans femme, points out, the revival of mall goth is doing a better job of welcoming people of all backgrounds. This inclusivity is a testament to the subculture's evolution and its ability to adapt to changing times.
Final Thoughts
Mall goth may have started as an insult, but it has since grown into a vibrant and dynamic subculture. It's a reminder that identity is fluid, and that what may seem superficial at first glance can have deep and meaningful roots. Whether you're a veteran mall goth or just discovering this world for the first time, there's something for everyone in this fascinating subculture. So, embrace the darkness, express yourself, and remember: being a mall goth is about more than just the clothes—it's about being who you are.
