Martha Stewart’s Take on Goop: Not Her Cup of Tea
Listen up, folks! Martha Stewart, the queen of crafting and all things homey, isn’t exactly vibing with Gwyneth Paltrow’s lifestyle brand, Goop. Now, Martha is into a lot of things—cooking, gardening, decorating—but Goop? Not so much. In a recent episode of "The Corp" podcast, the 78-year-old icon opened up about her thoughts on the wellness empire.
“I don’t follow Goop,” Martha candidly admitted during the podcast episode aired on Tuesday, August 27. “Sometimes I look at the products that she’s selling.” Now, that’s some real talk from a woman who knows a thing or two about building an empire. Martha isn’t one to shy away from expressing her opinions, and it seems Goop hasn’t quite made it onto her list of favorites.
Wishing Well for the Next Generation
Martha didn’t stop there. She went on to express her admiration for young entrepreneurs, saying, “I wish every young entrepreneur well and I hope that there are many, many, many different kinds of entrepreneurs … If they’re movie stars or hardworking women like I am, who are not movie stars.” Despite her lack of enthusiasm for Goop, Martha extends her best wishes to Gwyneth, 46, for her future ventures. So, all’s well that ends well, right?
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Goop: A Netflix Adventure
While Martha might not be a fan, there’s no denying Goop’s widespread appeal. The brand is so popular that it’s set to launch its very own Netflix show. Details are still scarce, but the untitled docuseries is expected to drop this fall. Each 30-minute episode will be co-hosted by Gwyneth, the Oscar-winning actress, and Goop’s chief content officer, Elise Loehnen. Talk about star power!
According to Elise Loehnen, the decision to partner with Netflix was strategic. “We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” she explained. It’s clear that Goop is all about expanding its reach and connecting with its audience on a deeper level.
Gwyneth’s Vision for Goop
Gwyneth, best known for her role in "Shakespeare in Love," has always been vocal about her passion for Goop. Since launching the brand in 2008, she’s been at the forefront, driving its growth and evolution. In an interview with The New York Times, Gwyneth revealed her mission: “We want to always be moving culture forward with what we
